Anti-Ageing for Men — Where to Start

Men's thicker skin structure means visible ageing signs often appear later than in women's skin — but once they do appear, they can seem more sudden and pronounced, since the underlying structural changes had been building unnoticed for longer.

Why Men Often Start Anti-Ageing Skincare Too Late

Because visible signs appear later, many men delay starting any preventive routine until fine lines or firmness loss are already noticeable — missing the window where prevention is significantly more effective than correction.

The Core Anti-Ageing Addition: Retinol

The 0.5% Retinol Serum stimulates collagen production and accelerates cell turnover, addressing fine lines and texture at the source rather than just superficially. Introduced gradually — starting twice weekly and building to nightly use over several weeks — it integrates into an existing routine without requiring an overhaul.

Supporting the Routine

Retinol increases dryness during the adjustment period, making a Ceramide Moisturiser essential alongside it. Daily SPF is equally critical — Retinol increases sun sensitivity, and UV exposure is itself a primary driver of the collagen breakdown anti-ageing skincare aims to prevent.

When to Start

Mid-to-late 20s is the ideal window for prevention, when collagen production has just begun its natural decline but before visible signs appear. Starting in your 30s or later still produces meaningful results, just working against more accumulated change.

What Not to Do

Don't wait for visible signs to justify starting — by the time fine lines are noticeable, you're in correction mode rather than prevention mode, which requires more time and consistency to see comparable results. Don't skip SPF while using Retinol — this actively works against the very damage you're trying to prevent.

The Simple Version

Retinol at night, Ceramide Moisturiser to support the barrier, SPF every morning. Three additions to an existing routine, not a separate anti-ageing regimen requiring its own set of steps.