Face Serums

A serum is the highest-concentration delivery step in any skincare routine. Unlike cleansers that rinse off and moisturisers that focus on barrier support, serums stay on the skin — giving active ingredients extended contact time to penetrate and work at the level where real change happens. SkinFactor's serum range covers the four primary skin concerns affecting Pakistani skin, each formulated at clinically relevant concentrations rather than cosmetic doses.

For acne and oily skin: the 2% Salicylic Acid Serum is the leave-on BHA treatment that reaches inside the pore lining overnight — the step that produces the most visible results on blackheads, recurring breakouts, and the textural congestion that Pakistan's humidity accelerates.

For pigmentation and dark spots: the 2% Kojic Acid Serum delivers sustained tyrosinase inhibition during the skin's overnight repair cycle — the most effective timing for targeted dark spot fading on post-acne marks, sun damage, and melasma.

For dullness and uneven tone: the 10% Vitamin C Serum provides both antioxidant protection against UV-triggered pigmentation and direct brightening of existing dark spots — applied in the morning when its free-radical-neutralising function is most valuable.

For oiliness, pores, and acne marks: the 10% Niacinamide Serum regulates sebum production, reduces the appearance of enlarged pores, fades post-acne marks, and supports the skin barrier — the most versatile serum in the range and compatible with all of the above.

For dehydration and dry skin: the 2% Hyaluronic Acid Serum provides deep hydration by drawing moisture into the skin and holding it there — applied before heavier creams to maximise absorption.

For fine lines and skin renewal: the Retinol 0.5% Serum accelerates cell turnover and stimulates collagen production — introduced gradually for those addressing early signs of ageing alongside other concerns.

Serums are designed to be layered. Apply water-based serums first, allow each to absorb for 60 seconds, then follow with moisturiser. Not sure which serum matches your concern? Browse by Acne, Pigmentation, or Pores & Oil Control.