




5-Active Brightening Cleanser for Even, Glowing Skin
A brightening gel cleanser with Vitamin C, Alpha Arbutin, Niacinamide, Licorice and Panthenol working at every wash. ā no SLS, no stripping, suitable for daily use.
"My skin looks brighter and more even after every wash. Love this cleanser. ā Zara" ā
Skin Type: All skin types.
Targets: Dullness, dark spots and uneven tone.
Suited to: Ages 15+.
Patch test recommended if you have: very sensitive or reactive skin ā patch test on your inner arm for 48 hours before full face use.
Consult your doctor before use if: you are pregnant or breastfeeding.
Best used as: your morning cleanser, followed by the 10% Vitamin C Serum for extended brightening coverage across two consecutive steps.
SkinFactor's Vitamin C 2% Face Wash is a multi-active brightening cleanser in one step. Where a standard face wash removes surface oil and debris, this formula goes further ā delivering Vitamin C alongside Niacinamide, Alpha Arbutin and Licorice Extract at the cleansing step, where 60 seconds of contact time allows these actives to begin brightening and evening skin tone before rinsing off. It is the first step of every brightening routine for dull, uneven Pakistani skin.
Why five active ingredients in a face wash produces results:
Most face washes clean the skin surface and nothing more. This formula combines Vitamin C (as stable Sodium Ascorbyl Phosphate), Niacinamide, Alpha Arbutin, Licorice Extract and D-Panthenol ā five actives that target dullness and uneven tone through separate, complementary mechanisms. Vitamin C neutralises the UV and pollution-driven free radical damage that makes city skin look grey. Niacinamide blocks melanin transfer to skin cells. Alpha Arbutin inhibits tyrosinase, the enzyme responsible for melanin production. Licorice Extract supports even tone and calms irritation. D-Panthenol hydrates and repairs the barrier throughout cleansing. Five actives. One formula. One cleansing step.
Why Sodium Ascorbyl Phosphate:
Standard Vitamin C (L-Ascorbic Acid) oxidises quickly in hot climates, turning brown and losing potency within weeks of a bottle being opened. Sodium Ascorbyl Phosphate is a stable derivative that resists this degradation ā particularly important for a face wash that may sit in a hot bathroom through a Lahore or Karachi summer. It delivers meaningful brightening and antioxidant benefit without the instability that undermines less climate-appropriate formulations.
Built for Pakistani skin conditions:
Pakistan's intense UV exposure and urban pollution accelerate the free radical damage and melanin overproduction that cause dullness, uneven tone and dark spots. A brightening face wash used daily creates cumulative tyrosinase inhibition and antioxidant defence throughout the day ā a meaningful first line of defence, especially on days when SPF reapplication is inconsistent.
As part of a complete routine:
Used alone, this face wash addresses dullness and uneven tone at the cleansing step. Paired with the 10% Vitamin C Serum immediately after, it provides two consecutive doses of brightening treatment ā priming skin at the cleanse, then delivering concentrated leave-on treatment. For the complete morning brightening system, the Vitamin C Skin Brightening Kit combines cleanser, serum and cream at a reduced price.
Who it is for:
All skin types dealing with dullness, uneven tone, dark spots or the tired, grey appearance common in polluted urban environments. Appropriate for daily morning and evening use from the first week ā no adjustment period required for a rinse-off product at this concentration. Suitable from age 15 and above.
For the complete guide on brightening for Pakistani skin ā including what causes dullness, how to build a full routine, and what results to expect at each week ā read SkinFactor's complete face wash guide for Pakistani skin.
STEP 1
Apply to wet skin.
STEP 2
Massage gently for 60 seconds before rinsing ā this is when the active ingredients work before washing away.
STEP 3
Rinse with lukewarm water and pat dry.
STEP 4
Follow immediately with Vitamin C Serum in the morning, or a moisturiser in the evening. Do not leave skin bare after washing ā this prevents post-wash tightness.
When to Use: Morning and evening, every day.
Common mistake to avoid: Rinsing too quickly. A 10-second rinse delivers cleansing without the brightening contribution ā the full 60 seconds is what makes this more than a regular face wash.
Vitamin C, Niacinamide and Alpha Arbutin work during cleansing to prime skin for the rest of your brightening routine.
Daily antioxidant exposure builds cumulative radiance.
Consistent use shows early tone-evening results.
Three brightening actives target dullness from multiple angles.
| Timeframe | What Changes |
|---|---|
| Week 1-2 | Skin looks fresher, early radiance improvement. |
| Week 3-4 | Visible glow becomes more consistent. |
| Week 6-8 | Improved tone evenness with continued daily use. |
| What Affects Results | Pair with the Vitamin C Serum for two consecutive doses of brightening treatment. |






